There is still a lack of awareness amongst businesses that have not adopted an integrated digital marketing strategy that charts the digital transformation of their operations
Digital marketing is one of the most complex fields of all given its breadth and scope. Each of these elements come with their own set of challenges and complexities
Your social media strategy should also define the scope of your social media management. This can be a daunting task, especially if you do not have social media-savvy employees, in which case you might have to employ a social media consultant or an agency to guide you through the process of establishing your team.