A digital transformation strategy is an integral part of any business that wants to remain competitive in today's modern world. As digital transformation consultants, we have seen first-hand the impact that this strategy can have on a company and its employees.
There is still a lack of awareness amongst businesses that have not adopted an integrated digital marketing strategy that charts the digital transformation of their operations
By definition, email marketing is a direct approach used to communicate with an audience of consumers or potential consumers in a personalized, yet often automated way to attract, lead, and ultimately convert the consumer to take a desired action.
Your social media strategy should also define the scope of your social media management. This can be a daunting task, especially if you do not have social media-savvy employees, in which case you might have to employ a social media consultant or an agency to guide you through the process of establishing your team.