Primary goal of any business, whether news agency, brands, freelancing, or social media is to generate sales. For this reason, websites play vital role at attracting potential buyer towards a landing page and convince him/her to web conversions. A strong marketing campaign can only be successful if it is properly “conversion-optimized”. This will earn you profits far beyond expectations. Web conversions are where a potential customer makes a purchase or fills out any necessary form to share value.
But this is not an easy task. Website optimization for conversion involves various tactical factors that should be carefully planned and executed. Deep knowledge and years of experience is required for successful sales. Many businesses collapse due to poor website optimization and failed strategic marketing tactics.
Here, we will discuss few proven ways to optimize your website to increase conversions.
Video Catapults Web Conversions
Videos not only entertain viewers but also serves in promoting any brand. It is the number 1 branding strategy that is being employed by most digital marketers these days. A recent study by Cisco reports about 82% of all consumer web traffic will be generated by video content. This means investment in the video content is worth the effort if you desire rising conversion rates.
If you are experiencing anxiety about not having the expertise to create videos, do not worry as there are a myriad of video creation tools that you can utilize to easily create videos to inform, educate and entertain your customers and lead to increased conversions. By meaningful text content, visuals and appropriate animations, there is no doubt inspiring customer to click a call-to-action button.
Remarketing To Pull Customer Back
Often visitors window-shop or land on your website in search of information relevant to their search engine queries. You may have users who are ready to purchase but due abandon your website because the information is not helpful. You can bring these users back through remarketing and motivate them to conversions. Google, obviously, does the job well enough when it comes to remarketing.
Also, there are marketing professionals that run marketing campaigns that broadcast your brand to a larger audience. Though this does not guarantee bringing every customer back but at least your message will remain at top in their minds.
Unsatisfied Customer? Provide Money Back Guarantee!
One of the greatest fears of a customer is losing money when he has bought a product and realizes it was a waste of money. But what if you could turn his fears into comfort and trust? Offering a money-back guarantee to customer builds trust, creates a loyal customer-seller relationship and increases chances for more organic searches and sales. This strategy will catapult web conversions. Even people do not ask for returning the cash, they will at least have the satisfaction that there is an opportunity to do so and this adds to overall customer satisfaction.